WCT Rural is a family-owned and operated rural supplies business based in Wudinna, in the heart of South Australia’s Eyre Peninsula. Established in 1984 by Ian Willmott, the business has grown into a trusted partner for the region’s broadacre dryland farming community. Today, WCT Rural is proudly led by Ian and his daughter, Director Lee Paddon-Jones, with branches in Ceduna, Elliston, and its head office in Wudinna.
Our experienced and passionate team is deeply connected to the local community, combining strong agricultural knowledge with a genuine commitment to helping customers achieve long-term success. We pride ourselves on our reputation for reliability, integrity, and building enduring relationships with the farmers we serve.
We offer:
- Agronomy Services – Tailored crop management advice, soil testing, and nutrition programs to maximise productivity.
- Animal Health – Feeds, parasite treatments, vaccines, companion animal products, and equipment for livestock and pets.
- Fencing Products – Steel posts, wire, gates, mesh, timber, strainers, and electric fencing equipment with all accessories.
- Livestock & Wool – Livestock agency services plus shearing equipment, combs, cutters, wool packs, marking supplies, and more.
- Rural Merchandise – Safety gear, baling products, hardware, tools, and farm essentials.
- Seed, Fertiliser & Chemicals – Leading brands, latest crop varieties, quality fertilisers, liquid nutrients, and grain storage/protection solutions.
- Water Solutions – Tanks, troughs, fittings, pumps, fire-fighting units, and piping for all water needs, big or small.
- Insurance – Professional general insurance broking for home, personal, vehicle, farm, crop, and business cover.
- Batteries – Stocking Exide and Century batteries for a wide range of vehicles, with quick sourcing available for special orders.
- Specialised Products by Branch –
- Ceduna: UHF radios, Lightforce lighting, Engel fridges & accessories, camping and 4WD gear.
- Elliston: Premium hardware, power tools, fixings, and farm hardware essentials.
At WCT Rural, we are proud to be the largest agricultural business in Ceduna and Elliston, and the second largest in Wudinna. We understand the challenges of farming in our region and work side-by-side with growers to deliver practical solutions and the right products—when and where they are needed.
Choose WCT Rural for:
- Local Expertise: Decades of hands-on experience in Eyre Peninsula farming.
- Comprehensive Solutions: From agronomy to animal health, fencing to fertiliser, insurance to water systems.
- Trusted Service: Reliable, friendly, and focused on your success.
- Community Commitment: Supporting local events, clubs, and causes across the region.
For quality products, expert advice, and a team that understands your farm and your future, choose WCT Rural—your local partner in agricultural success.