Farm & General is a trusted agricultural retail store serving Esperance and surrounding regions. Established in 2001 by Gary Waideman, the business was built to meet the growing demand for independent, customer-focused service in the agricultural sector.

Today, Farm & General is co-owned by Gary Waideman (Managing Director), Greg Prosser (General Manager), Jarrad Norrish (Category Manager – Broadacre), and the EOPP Co-operative. With over 90 years of combined experience, our leadership team is dedicated to delivering expert solutions and high-quality products to meet the diverse needs of broadacre farmers, livestock producers, and rural residents.

 We offer an extensive selection of products and services, including:

• Agronomy: Comprehensive crop management and advice tailored to optimize yields and farm efficiency.
• Variable Rate Mapping: Precision farming techniques that help you apply inputs where they are needed most.
• Trials: In-field testing and trials to find the most effective solutions for your farming needs.
• Delivery: Reliable on-farm delivery services to ensure timely access to the supplies you need.
• Hydraulic Hose Construction: Custom-built hydraulic hoses and repair services.
• Broadacre & Livestock: Feed, supplements, and healthcare products for livestock and broadacre cropping.
• General Merchandise: Agricultural parts, tools, and essential rural supplies.
• Water Transfer & Filtration: Solutions for water management, including pumps, pipes, and filtration systems.
• Pet Supplies: Food and husbandry products for pets and working animals.
• Clothing & Boots: A range of workwear and safety boots for rural and trade use.

At Farm & General, customer service is at the core of our operations. We strive to provide personalized service and solutions tailored to each customer's needs, ensuring they have a positive experience every time they visit. Our commitment to transparency, competitive pricing, and ongoing community support sets us apart from larger corporate stores.

Choose Farm & General for:

• Local expertise: Our team understands the challenges of local farming and works closely with clients to provide practical solutions.
• Quality products: We partner with trusted suppliers to offer top-tier products.
• Outstanding service: We're dedicated to providing exceptional customer service with every interaction.

At Farm & General, we are deeply committed to supporting the local community. We proudly sponsor a variety of local events, including sporting and non-sporting clubs, and actively contribute to schools and Parents & Citizens Associations (P&Cs). We also support community groups such as Progress Associations and grower groups, helping to foster collaboration and development within the agricultural sector.

Additionally, we contribute to community services like the Royal Flying Doctor Service (RFDS) and local care services, ensuring that vital programs continue to thrive. Our involvement in community fundraisers and local causes reflects our dedication to giving back to the region we serve.

Contact us today to learn more about how we can help you with your agricultural needs