Hypro Petcare formerly known as Hypro (Aust), was established in 1998 where its primary focus was to produce quality stockfeeds for rural farmers. Following the steady growth and capabilities of Hypro Petcare, the company was approached in 2002 - 2005 to produce pet food as a contract manufacturer for a much larger firm.
Over the years, Hypro Petcare progressed with its animal feed performance due to greater nutritional information and technological know-how from dedicated research and development. The year 2006 was a special milestone for Hypro Petcare as it developed a unique recipe for pet food along with a new company vision, and as a result, a strategic management decision was made to launch its own brand Dogpro into the Australian rural market. Being cautious Hypro Petcare converted this product in pellet form and the company has now become one of the largest producers of premium dry dog food with its mega value brand Dogpro . Following this success, in 2009 Hypro Petcare invested heavily into new technologies to support its manufacturing facilities with the outcome of launching two new brands for the rural market sector Dogpro Plus and Catpro Plus , along with two supermarket lines Dogpro Complete Nutrition and Adore Complete Nutrition.
Hypro Petcare possesses an aggressive innovation plan for its products. Our Superior Greyhound Nutrition is a perfect example where Hypro Petcare is determined to fulfill the needs of a niche market - greyhound racing. Superior Greyhound Nutrition is used and endorsed by Wheeler Greyhound Kennels, Australia s largest and most respected greyhound breeder with over 600 greyhounds. Hypro Petcare is about supporting the people of the pet community and we continue to invest in proprietary technology to differentiate our brands by producing outstanding premium products, yet at an affordable price keeping the consumer in mind.
Hypro Petcare today, is a proud Australian company offering a diversity of products, showcasing an impressive platform of growth opportunities through continual expansion in operations and innovative projects.
