Incorporated in 1948, Leader Products is a specialist manufacturer and distributor of livestock identification systems and wholesale distributor of an extensive range of veterinary and animal husbandry products. In 1950, we entered the livestock identification business in Australia by introducing the first plastic ear tags for sheep.

By 1956, we had established ourselves as the predominant supplier of tags to the Australian and New Zealand sheep industries. In the 1960s, we ventured into the production of cattle tags, culminating in our patenting our own two-piece ear tag in the 1980s. Since then, we have been instrumental in incorporating technology into all types of livestock identification tags, making us a recognised world leader in this arena.

We are solely Australian owned and operated. As well as having a branch in New Zealand, we have extensive overseas representation in Europe, North America, South America, Asia and Africa. Our products reach all stock owners, both in Australia and overseas, and are used to fill many government contracts. We are also an approved supplier for the National Livestock Identification Scheme (NLIS). Continuing in our spirit of innovation, we are committed to supplying leading-edge livestock identification and animal husbandry products.